An email append is simply a process of adding an email address to a list of names and addresses. This list could be your customers or prospects and comprised of businesses or residential addresses.
Uses of appending email addresses to your customer file:
• Communicate more effectively and at a lower cost to current customers.
• Engage less active customers.
• Increase sales from your existing database.
• Updated monthly with additions and deletions
Email append services can help you engage and grow your customer base and to build or enhance your customer relationships. It is a data enhancement service that allows you to communicate to your customers and prospects via email by matching and appending permission-passed email addresses to your postal list.
In addition, email appending enables you to improve your direct mail response rates, engage offline customers and grow your email list – all at a fraction of the cost of direct mail.
Here is a brief introduction to better understand how the email appending process works.
1. Submit your file: Provide your customer file with names and postal addresses. Define whether you would like to match at an individual or household level, or both with individual preferred.
2. Match email addresses: Your file is matched to an opt-in email database.
3. Welcome emails are sent on your behalf: Branded welcome emails are sent on your behalf, inviting your customers to receive email from you as well as allowing them an opportunity to opt-out.
4. Accurate and Deliverable e-mails are returned to you. Deliverable, permission-approved email addresses are added to your customer file. Any opt-outs from your ‘Welcome Message’ will be included, flagged and returned to you.
