Good list hygiene is a key best practice
for any email program. You must get rid of invalid, non-responsive and
duplicate email addresses every time.
Almost every email marketer worries
about deliverability rates. Are they good enough? Could they be better? Are
they about to drop because of some small mistake you’ve made or are about to
make? While there are a dozen ways to maintain good deliverability rates, the
most common way is by improving list hygiene.
Poor email list hygiene is a leading
cause of email deliverability issues, inaccurate reporting and wasted delivery
of email marketing. One of the most
common suggestions for cleaning a list is to remove inactive subscribers.
Email validation: Email marketing
success starts with quality mailing list. Email validation can remove bad emails from your contact list, which can improve
overall email performance with higher open rates and active. Email validation services clean lists by identifying spam traps, incorrect email formats, misspellings
and invalid email domains. Regularly scrubbing your contact list to remove
inactive subscribers can also improve deliverability.
Inactive contacts of the customers who
haven’t opened your emails even after several months are essentially dead
weight, dragging down email performance and clouding true insight around how
active contacts are engaging with your content. Once you have a list of
valid, active contacts, run a series of tests to get a benchmark for your
engagement metrics.
Best Email list hygiene service keeps
your email lists up to date by identifying and purging bad, invalid,
undeliverable and duplicate email data. It maximizes your mailer
deliverability and response rates, also Ensures that your databases are current, accurate, and
complete.
