You want your email efforts to pay off in sales. By sharing information about your business through emails, you help customers see how valuable your product or service.
Promotional email: Nothing entices a customer more than a great deal. Your customer saves a few bucks and your bottom line gets a boost. Not bad, right? Keep in mind, promotional emails aren’t reserved for only things like, “Don’t miss our 50% off sale.” A promotional email can offer other perks too, like free shipping or a free product trial.
New arrival email: When a hot new item, service or update arrives at your store, an email spreads the word about this must-have product. In the email, include a link so shoppers can make a purchase instantly. Electronics giant, Apple, does this with its new products. Check out the example below.
2. Emails keep your business top of mind: Email marketing can help your product or business remain top of mind to your consumers. Emails serve as gentle reminders about your business. Let’s say you run an auto body shop and regularly email your customers promotions and car maintenance tips. When Susie gets in a fender bender, your business springs to mind because of your consistent emails. As a result, Susie heads to your shop for repairs. Emails help you stay in front of your customers on a regular basis.
3. Keep customers coming back with regular emails: Emails help you build a lasting relationship with your customers. You don’t just want one-time customers; you want loyal customers who keep coming back again and again. Email marketing can make that goal a reality. By regularly reaching out to your customers, you encourage them to make another purchase. Just like bumping into a friend on the street can lead to meeting up for drinks later, an email works the same way. The email is the spontaneous meeting, and a purchase is the result.
4. Use emails to establish your authority: Email marketing can help you establish authority in your field. You want to show customers that you know your business inside and out. Through creative emails you can showcase your knowledge without bragging. The best way to do that is to send emails that provide value to your customers.
Plus, emails that provide value get shared. It’s like virtual word of mouth. When you send Bobby an email that’s helpful, he may forward it on to his buddy. You’re establishing your business as a leader in the industry and gaining customers.
5. Establish and nurture relationships through email: It’s human nature to rely on those you trust. It’s no different in business. You can use email to establish and nurture a relationship with your customers. Think of emails as a virtual handshake or a conversation between you and your customers. Emails give you a chance to make a personal connection. Whether you’re courting new customers or engaging with loyal members, an email campaign is one of the best ways to build a relationship.
Welcome email: When a new customer signs up for your email list, a welcome email can introduce them to the company and its products or services. It can be a quick welcome email with a promotion, or you can try a welcome email that offers more information.
