For most businesses, regardless of the industry or the
products and services being offered, Lead Generation is a critical
component of a successful sales and marketing strategy.
You have to
remind your customers that you are existing, that your products and/or services are the solution
to their problem, and that you are better than the competition. How do you do
this? Form a strong relationship with each of your potential customers, and
then by nurturing that relationship through various forms of consistent
communication.
The Importance of Lead Generation:-
Lead generation is undoubtedly an integral part of the
overall sales process, but what is it, exactly, and why is it so important?
Lead Generation is the process of generating excitement around specific
products and services in order to bring potential new customers into the sales
pipeline. This can be done by way of inbound or outbound marketing, each of
which has its advantages and disadvantages, and so should be used in
combination for the highest success rate.
Inbound marketing is a less aggressive form of lead generation, which
allows potential customers to find their way to information about your products
and services, and encourages them to request additional information via a lead
form or other method of capturing contact information for follow-up. Examples
of inbound marketing include content marketing by way of blogging, e-books,
whitepapers, email-marketing, social media marketing etc...
One advantage of using inbound marketing strategies is the
ability to track performance as it occurs, which allows for tweaking campaigns
in real-time. Inbound marketing also allows for developing a two-way
relationship with your leads, which brings us to the next essential step in
your marketing and sales strategy.
Outbound marketing is a somewhat invasive form of Lead Generation, and may
not appeal to certain types of buyers, so it’s important to research your
specific market before diving too heavily into this type of campaign. Examples
of outbound marketing include cold-calling, face-to-face direct marketing,
television, radio and print advertising. The disadvantages of outbound
marketing are that it is difficult to measure, can be off-putting to certain
buyer types, and can be quite costly with the potential for little return on
investment.
Contact Information:-
Call us: 1-206-792-3760
Email us: sales@infoglobaldata.com
