Today, there’s no question
that Social Media is an integral part of your digital marketing machine,
especially if you’re selling directly to consumers. As such, marketers are on
the lookout for the most efficient and effective means to understand how their
customers are using social media to better market to them.
Now that you can append social media data, check out these quick ways to start using it in your digital marketing:
Seamlessly Integrate Social
Media with Email Marketing:
Are you one of
the 80% of people who check their smart phones when they wake
up? What is it you’re checking? My guess is email and social media. It’s pretty
clear: Social media and email marketing should work together. Appending Social Media data can create a seamless online marketing experience for your
customers.
Reach Subscribers on their
Preferred Platform:
Where to reach subscribers
is one of the trickiest beasts to tackle in marketing. Research
shows 75% of social media users say email—not Facebook, Twitter,
Pinterest, YouTube, etc.—is the best way for brands to communicate with them.
But that still leaves 25% who do like hearing from your brand
on social media.
Appending Social Media data
helps you better reach those customers who prefer monitoring their social media
accounts for your updates. And because each platform is different, you’ll know
how to communicate and interact with customers in different ways.
Better Understand How Your Customers
are Using Social Media:
When was the last time you
saw a blog declaring the best social media platforms to use for marketing? Or
the best times to post on Facebook? While they’re meant to be helpful, these
blogs are really just the cousins of ‘Best Time to Send Email’ blogs, which
speak to email marketing in general but not your email
marketing.
The key to success in
marketing is to understand your customers: where they’re
engaging, what they’re talking about, who’s influential, etc. Social Media Append allows you to see which platforms your customers are using and how
plugged in they are.
Discover Your Social
Influencers:
Brand advocates are 70% more
likely to be seen as a good source of information by people around
them, according to Marketing Charts. Identifying and targeting who your
customer influencers are on social media, therefore, could prove an effective
strategy for driving sales and increasing loyalty for your company. Using
Social Media Append, you can easily see which of your customers holds the
greatest influence. Appending Social Media data
allows you to approach your customers where they’re engaging and influencing
others even when it’s not on email.
Source:www.towerdata.com
