Email list drives much more traffic and has a much higher
user engagement rate than any other platform.
Why? Because when someone subscribe to your email list with
double opt-in, they are really interested and are much more likely to open your
email and click on the links. It is not such a surprising fact, here is why:
Email is Personal – Email allows you to land into a user’s inbox. There
is no ranking system limiting your reach. Your message is intended for a user
and it lands into their inbox. It is very direct, personal, and casual.
Email is Purposeful – To get your email a user needs to sign up for your
email list and confirm their email address. Someone doing this much work is
obviously already interested into hearing from you and is much more receptive
and responsive to your message.
Email is Targeted – As we mentioned earlier the user has already shown
interest in your products / content. They have already given consent to learn
more by receiving your emails. They are much more likely to click, buy, and
spread the word around for your products and services. Since you already know
what they like, you can deliver them highly relevant content and offers to get
better results.
Email is One-on-One – People read email in the privacy of their inbox. The
message is not on a public wall or timeline. They can ask you questions
directly in private with confidence. You’d be surprised how many people don’t
want to ask questions on public forums where everyone can read them. Email also
allows users to build a one on one relationship with you. Gradually they develop
trust in your brand and proudly spread the word around.
To summarize all this, email works a lot better than any
other online marketing tool. Big name brands learned that long time ago, and
this is why they spend thousands of dollars on social media campaigns to get
people to sign up for their email lists. They understand that the email is the
best long term investment and people will continue to get their message at a
very low cost for a longer period of time.
Contact Information:-
Call us: 1-206-792-3760
Email us: sales@infoglobaldata.com
