Benefits and the Importance of Email Appending Services for Business Services!

Email is the most effective and proven method of online marketing tool – particularly when email is used as the preferred method of communication with your current clients.

The term Email appending refers to the process of adding an email address to an existing database containing such data as name, phone number, physical address, etc. Email appending is often done by a third party email appending service. The third party service may also merge a portion or their entire database with the database of their client company.

Email appending most often involves matching and then merging the third party database with the client company database. The client company may simply want to expand their marketing or collaboration efforts to include email communications. Obviously, the success of email appending is dependent on the quality of the two merged databases. Email addresses and other contact data can quickly become outdated as the data changes, producing unusable or invalid information.

Use of such data for database marketing may easily be considered spam. Since individual recipients of such email may not have voluntarily provided their email address, email addresses used after email appending are opt-out email as opposed to opt-in email.

Email Append Service “the process of appending/adding email addresses to your customer lists is the fastest and most cost effective method of mass online marketing” is affordable and extremely fast method to gain customer email addresses. The cost structure of the popular “email append service” is volume based and the fees are reduced with higher volumes purchased. Obviously today, with more email records available, higher match rates, better matching technologies etc., the costs are less but the return on investment is still just as good.

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